Breaking Down Design Thinking

By Alison Green,
Email Specialist, Lessiter Media

Every piece of content goes through a creative process, but it can be hard to define success without first conceptualizing the journey. In this article from the American Marketing Association, they break down the intuitive process creative minded people have been using, but typically don’t explain out loud.

The process questions the individual experience potential customers will have when interacting with the design. This allows for the idea to be molded with the focus of establishing a personal connection with individuals within the target audience.

These steps can apply to designing a product, an email message, an eye-catching print piece or anything requiring some brainstorming. During your next project, pay attention as you flow in and out of the phases described in the infographic below to gain greater confidence in your design ability.

Feel free to reach out to our team during any point in the design journey. We can help shape your great ideas in a way that’ll deepen the relationship with our audience, thus adding them to your growing customer-base.

Marketer's Note: For additional design tips and tricks, check out these articles: How To Nail The Art Of Visual Email Marketing, 3 Graphic Design Tips For Non-Designers, Creating Graphics Made Easy, What Does Good Native Advertising Look Like?, Tips To Consider Before Designing Your Next Ad, Using A Grid Design System To Create Clear And Organized Marketing Materials, Is Being “Mobile Friendly” Enough?, 9 Tips For Designing Effective Print Ads, One Design Does Not Fit All

The Phases of Design Thinking: Empathize, Define, Ideate, Prototype, Test