Category Archives: Marketing Minute

By Michelle Drewek, mdrewek@lessitermedia.com Digital Media Manager, Lessiter Media Traditionally we were taught to think of search as algorithms fueled by keywords and keyword phrases. While they are still relevant, search engines have become smarter in how they determine content rankings. Gone are the days of keyword stuffing content to boost rankings. Content creators need to shift their…

By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Media When I recently heard the first iPhone was released just 12 years ago, my initial thought was "that's it?" The smartphone has become such an integral part of our lives that it's hard to believe not so long ago many of us were still rockin' a flip phone. (And if…

By Rachel Hanrahan, rhanrahan@lessitermedia.com Digital Content Specialist, Lessiter Media Are you looking to connect with your target audience in a fresh way? Wanting to create useful content to draw new leads? According to GoToWebinars, 73% of B2B marketers say that webinars are the best way to gather fresh leads. Webinars, when executed to their fullest potential, are…

By Dallas Ziebell, dziebell@lessitermedia.com Marketing Manager, Lessiter Media Close your eyes and picture your entire audience presented as a Venn Diagram with overlapping circles each representing the core channels through which they interact with your business. One circle is your email list. Another, your website visitors. One for your mailing list. And one for social media followers.…