Category Archives: Marketing Minute

The 5 Step Content Audit

The 5 Step Content Audit
By McKinnon MurrayAudience Growth Marketing Manager, Lessiter Mediammurray@lessitermedia.com262-777-2430 In today's digital world, it's easy to wonder whether the content you're creating is truly serving a purpose or simply getting lost among the countless messages competing for your audience's attention. Before publishing any piece of content — whether it's a blog post, social media graphic or…
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How to Repurpose Campaigns & Creatives Using the 80/20 Principle

How to Repurpose Campaigns & Creatives Using the 80/20 Principle
By Michelle DrewekDigital Media Manager, Lessiter Mediamdrewek@lessitermedia.com262-777-2435 The 80/20 Content Rule — often tied to the Pareto Principle — suggests that 80% of your results come from 20% of your efforts. For marketers, this becomes a practical framework for deciding what content to create, where to distribute it, and how to allocate time and budget.…
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