Category Archives: Marketing Minute

3 Tips for Branding Your Vehicle

3 Tips for Branding Your Vehicle
By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media An easy and effective way to advertise your business is by branding your company or personal (if that makes sense for you) vehicle. Between custom rear window graphics, car magnets, and full or partial car wraps, it’s a simple one-time investment to put your logo and contact information…
Read More

5 Do’s and Don’ts For Your Trade Show Booth Design

5 Do’s and Don’ts For Your Trade Show Booth Design
By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Media As we head into the summer months and businesses start hitting the road to claim their exhibitor booths at trade shows and events, I wanted to take some time to discuss how you can put together an engaging, effective space without being overwhelming — or underwhelming. If you've…
Read More

10 Stats to Guide your Email Marketing

10 Stats to Guide your Email Marketing
By Alison Green, agreen@lessitermedia.comEmail Specialist, Lessiter Media There are two main challenges to overcome with email marketing:  CHALLENGE 1: Get users to open the email  CHALLENGE 2: Get users to read and engage with the email The first challenge starts before users even see your email content. According to recent mertrics compiled by Adoric, the average email…
Read More

Guidelines to Write an Effective Press Release

Guidelines to Write an Effective Press Release
By Dallas ZiebellMarketing Manager, Lessiter Mediadziebell@lessitermedia.com262-782-2412 Like faxes, Yellow Page ads and classified listings, press releases could easily be written off as another outgoing and ineffective marketing tactic not worth investing your valuable time and limited budget into. But while there are many methods to market your product directly to your target audience — running…
Read More