Category Archives: Marketing Minute

4 Ways to Optimize Your Content for Voice Search

By KC Hubbell, khubbell@lessitermedia.com Marketing Associate, Lessiter Media In 2020, “Hey, Siri” or “Hey, Alexa” have become quite common phrases, and we have voice search to thank for that. It has been largely speculated that voice search is just a passing fad, however, the data shows that this is certainly not the case. According to…
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Oops! Now What?

By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Media Few things are more stressful for a marketer than when it comes time to click the "send" button. Whether it's blasting out a promotional offer or simply giving the green light on a print order, the responsibility of often times being the last line of defense for ensuring…
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6 Sell Sheet Tactics to Get Your Product Noticed

By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media Sell sheets are an effective marketing tool to showcase the benefits of your product. It seems these days we’re easily flooded digitally with marketing messages, but there’s still something about tangible information at your fingertips that can help a product stand out. A successful sell sheet speaks directly to…
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Why Print Infographics Are Still a Good Idea

By Rachel Hanrahan, rhanrahan@lessitermedia.com Digital Content Specialist, Lessiter Media A few weeks ago, Michelle shared with us some helpful ways to create impact with digital infographics in her Marketing Minute titled, “4 Elements of Effective Infographics.” These elements (appropriate data, relevant theme, simplicity and matches the medium) can all be applied to print infographics as well.…
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