Category Archives: Marketing Minute

Utilizing LinkedIn for Marketing, Content & More

By Rachel Hanrahan, rhanrahan@lessitermedia.com Digital Content Specialist, Lessiter Media LinkedIn describes itself as a “business and employment-oriented service.” To its users, LinkedIn is considered a professional version of Facebook that has evolved into a highly useful business networking and education tool. Unlike users of Facebook and other social media platforms that engage mostly for entertainment and social-connectedness value, LinkedIn…
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7 Reasons a Giveaway May Be Your Marketing Strategy Secret Weapon

By Dallas Ziebell, dziebell@lessitermedia.com Marketing Manager, Lessiter Media Most marketers are well acquainted with traditional cornerstone promotional categories like email, direct mail, print and social media. But one "secret weapon" that many marketers have yet to leverage are giveaways. No matter the size of your business or the markets you serve, a giveaway can provide an…
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5 Benefits of Using Project Management Software

By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media Are you and your team continuously juggling several different projects, plans, tasks and long-term goals, but there’s a disconnect in communication and status updates? A promising and proven solution for timely project completion: a project management (PM) software. According to PMI Pulse of the Profession 2017, “A lack…
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4 Steps to Develop a Customer Recognition Program

By Michelle Drewek, mdrewek@lessitermedia.com Digital Media Manager, Lessiter Media Marketing is all about building a customer base and retaining loyalty. Each of our efforts is an attempt to keep current customers engaged, attract new customers and ultimately have both remain lifetime purchasers. Outside of traditional marketing campaigns, we found great success in recognizing our customers through dedicated…
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