Category Archives: Marketing Minute

7 Gift Marketing Guidelines

By Joanne VolkertMarketing Manager, Lessiter Mediajvolkert@lessitermedia.com262-782-2412 With the dust mostly settled from the Holiday season, I thought it’d be worth our time to circle back on the giving theme and touch on Gift Marketing. Gift marketing is giving or sending a past, current, or potential customer a gift. Now, we’re all familiar with branded pens, t-shirts,…
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Breaking Down Design Thinking

By Alison Green, agreen@lessitermedia.comEmail Specialist, Lessiter Media Every piece of content goes through a creative process, but it can be hard to define success without first conceptualizing the journey. In this article from the American Marketing Association, they break down the intuitive process creative minded people have been using, but typically don’t explain out loud. The…
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How to Nail the Art of Visual Email Marketing

By Dallas ZiebellMarketing Manager, Lessiter Mediadziebell@lessitermedia.com262-782-2412 In my last Marketing Minute, I outlined 6 email metrics beyond opens and clicks to help reach your marketing goals and make business decisions. While it's important that your promotional emails have interesting subject lines, engaging and relevant copy, and actionable calls-to-action, there is a less discussed element that can help you get…
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Top 10 Marketing Advice from 2022

By Michelle Drewek, mdrewek@lessitermedia.comDigital Media Manager, Lessiter Media This is our 250th edition of the Marketing Minute email newsletter, and we are so grateful for having this weekly opportunity to connect with you! With another year almost in the books, we have looked back on the 51 editions of the Marketing Minute we have sent out this year and pulled together the Top 10 based on…
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