At the annual Ag School's Life Sciences Communications scholarship event on April 23, 2026, Jenna Kudrna, Milton, Wis., was named the 2026 recipient of the Frank Lessiter Ag Media Scholarship. Prior to arriving at the University of Wisconsin-Madison, Kudrna was active in county 4-H, and showed dairy cattle which she says taught her the value…
Read More
Recent Posts by Michelle Drewek
Short-Form Content Tips
See how Netflix uses personalized visuals and data to create tailored viewer experiences — and how you can apply the same strategy to your content.
Why Email UX Design Matters More Than You Think
By Monica BrusnahanDigital Media Intern, Lessiter Mediambrusnahan@lessitermedia.com262-777-2410 When clients ask, “Why didn’t this email campaign perform the way we expected?” the answer is usually more complex than open rates or CTR alone. Many factors influence performance — timing, audience, industry and even unexpected events like outages. But one element has a powerful and often overlooked…
Read More
Why Social Media Tagging Works
By Michelle DrewekDigital Media Manager, Lessiter Mediamdrewek@lessitermedia.com262-777-2435 One of the simplest and most overlooked tools in social media marketing is tagging.When you tag a brand, company, partner or person in a post, you’re doing more than giving them a shout-out. You’re placing your content directly inside their community and in front of people who already…
Read More