Recent Posts by Michelle Drewek

Is Your Website Making the Right First Impression?

By John A. Bennett, jbennett@lessitermedia.com Digital Media Director, Lessiter Media In today’s world, new customers find and connect with you through a variety of digital pathways. From digital ads on media websites, social media posts, Google searches, articles you are mentioned in, and product and company reviews — all done digitally. When a potential customer clicks…
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Reaching Your Customers in Times of Social Distancing

Listen as Nick Jensen (Director of Business Development) and Luke Weigel (Marketing Manager) of Lessiter Media discuss how a live, virtual demo can be a game changer for your business in the good times, and even more so in the tough times that we find ourselves in today. With COVID-19 stealing all the headlines, it's…
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A March Madness Like No Other…

By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Media This is a March none of us will forget anytime soon. Not because of the upsets, buzzer beaters and cindarella stories. But because of the social distancing and self-isolation the COVID-19 pandemic has deemed necessary in many parts of the world. There are a wide wide range…
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Start Creating Irresistible Subject Lines with These Testing Strategies

By KC Hubbell, khubbell@lessitermedia.com Marketing Associate, Lessiter Media In an early Marketing Minute installment, Subject Lines That Defy the Delete Button, we touched on the importance of subject lines and gave you a few tips on how to improve yours. However, with subject lines being closely tied to the success of your email marketing — we thought…
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