Michelle Drewek, Author at Lessiter Media Archive

How to Repurpose Campaigns & Creatives Using the 80/20 Principle

By Michelle DrewekDigital Media Manager, Lessiter Mediamdrewek@lessitermedia.com262-777-2435 The 80/20 Content Rule — often tied to the Pareto Principle — suggests that 80% of your results come from 20% of your efforts. For marketers, this becomes a practical framework for deciding what content to create, where to distribute it, and how to allocate time and budget.…

Make Sales Easier Before the First Call

Learn four key strategies for handling negative reviews and PR to turn unhappy customers into loyal brand ambassadors.

Jenna Kudrna Named 2026 Lessiter Ag Media Scholar

At the annual Ag School's Life Sciences Communications scholarship event on April 23, 2026, Jenna Kudrna, Milton, Wis., was named the 2026 recipient of the Frank Lessiter Ag Media Scholarship. Prior to arriving at the University of Wisconsin-Madison, Kudrna was active in county 4-H, and showed dairy cattle which she says taught her the value…

Short-Form Content Tips

See how Netflix uses personalized visuals and data to create tailored viewer experiences — and how you can apply the same strategy to your content.

About: Michelle Drewek

Recent Posts by Michelle Drewek

How to Repurpose Campaigns & Creatives Using the 80/20 Principle

Make Sales Easier Before the First Call

Jenna Kudrna Named 2026 Lessiter Ag Media Scholar

Short-Form Content Tips

Recent Comments by Michelle Drewek

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