Recent Posts by Michelle Drewek

Analytics Tips from a Pro

Our in-house digital media expert, Michelle Drewek, joined publishing and marketing consultant Greg Krehbiel on his podcast recently to discuss the importance of context when it comes to data, and how audience feedback can improve your content marketing strategy. Check out their convo below. You can also read a transcript and summary of their discussion.…
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How to Use the Golden Ratio

By Owen LessiterMarketing Associate, Lessiter Mediaolessiter@lessitermedia.com262-777-2445 There are two things a web designer fears the most: A.I. stealing their job, and the uncertainty of not knowing how to format their content. When confronted by the beast of indecision, a simple yet universal hero swoops in to save the day – the golden ratio. With the…
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Lessiter Media 3rd Generation Interviews 2nd Generation

Interviewer Owen Lessiter (right), interviews dad Mike Lessiter on the history of Lessiter Media and his entry into business journalism.Editor’s Note: Owen Lessiter, Brookfield Central High School Class of 2023, came in just under the wire with his final project before graduation. Assigned to conduct and record a professional interview for a public speaking course, he…
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Farm Equipment Recognized for Outstanding Content

BROOKFIELD, Wis. — Farm Equipment is proud to announce it has received two Upper Midwest Regional Azbee awards from the American Society of Business Publication Editors (ASBPE). In the Technical Article category, the magazine received a Gold Award for “Ag Prepares for Electric-Powered Future,” which appeared in the June 2022 issue of Farm Equipment. This…
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