Category Archives: Marketing Minute

By Joanne Volkert, jvolkert@lessitermedia.comMarketing Manager, Lessiter Media Feeling overwhelmed with your to-do list at work? How often is your answer, “I don’t have enough time,” when you’re questioned for past due projects? Well, you’re not alone. Does this sound familiar… You build your marketing plan/budget in the fall, it gets approved, the new year rolls…

By Mike Lessiter, mlessiter@lessitermedia.com President, Lessiter Media I was at a recent peer group meeting when a roundtable conversation side-barred over to a discussion on print vs. digital marketing. All kinds of opinions flutter about on this topic, including “print is dead,” passionate replies of “No, it’s not!” and debates that reveal more about the marketer…

By KC Hubbell, khubbel@lessitermedia.com Marketing Associate, Lessiter Media According to eMarketer, during this upcoming holiday shopping season, we can expect to see more than $1 trillion in retail spending in the US alone — That's up about 5% from the 2018 holiday season. To fully capitalize on shoppers' holiday spirit and earn as much of the pot…

By Jeff Lazewski, jlazewski@lessitermedia.com Digital Manager of Creative and Design Services, Lessiter Media Product photography is an essential component of every marketing program, and as such can reflect poorly on the product (as well as the company) if it isn't properly executed. In the end, haphazard photography has the potential to make or break a sale. While the quality of…