Category Archives: Marketing Minute

By Laura Vietmeyer, lvietmeyer@lessitermedia.com Digital Content Specialist, Lessiter Media Before releasing your content into the wild — whether it’s a digital or print piece — it needs to be put through a thorough editing process. While this seems like common sense, we know errors happen often. In a traditional news setting, a formal editing process comes…

By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media Let’s pretend you're in the market for a new bed pillow. You start researching top rated pillows and visit their web sites to read testimonials and better understand what makes their product so great. But now you find that wherever you go online the same “world’s best pillow”…

By Dallas Ziebell, dziebell@lessitermedia.com Marketing Manager, Lessiter Media Many marketers are plagued with difficulty identifying and capturing quality sales leads, inconsistent and ineffective lead nurturing practices or a lack of follow-through by their sales teams on efforts to further qualify and close the leads. A proven way to substantially increase your lead identification, conversion and overall…

By Michelle Drewek, mdrewek@lessitermedia.com Digital Media Manager, Lessiter Media Brand awareness is central to long-term business growth. Without it you will struggle to engage with your target audience, fail to acquire leads and ultimately not contribute to your bottom line. When looking at your overall marketing strategy, improving upon your brand's exposure across a variety of channels…