Category Archives: Marketing Minute

By Rachel Hanrahan, rhanrahan@lessitermedia.com Digital Content Specialist, Lessiter Media For every campaign you launch, it is vital to know how your efforts are being received by your audience. Google Analytics may seem daunting to navigate through, but once you understand the basic concepts it will become an essential tool for reviewing your marketing efforts. Watching the…

By Michelle Orr, morr@lessitermedia.com Marketing Associate, Lessiter Media Your website is your library of content for new and returning visitors. But even the best content can get lost in endless pages of text and images. If you don’t make it easy to consume your content and navigate easily through your site, you’ll drive your customers to…

By Dallas Ziebell, dziebell@lessitermedia.com Marketing Manager, Lessiter Media Even the best of content won’t reach its full potential or influence if it’s not appropriately designed for readability and retention. This is particularly true for your content that is being used to attract or engage your customers and prospects. Here are five quick tips you can consider…

By Laura Vietmeyer, lvietmeyer@lessitermedia.com Digital Content Specialist, Lessiter Media As marketers we are constantly looking for ways to extend the life, reach and audience engagement of our marketing messages. Providing relevant high quality content is one of the most effective ways to keep customers engaged, and to attract new ones. But content production can be difficult…