Category Archives: Marketing Minute

By Michelle Drewek, mdrewek@lessitermedia.com Digital Media Manager, Lessiter Media In a time when consumers are largely looking to avoid ads whenever possible, utilizing humor and culturally relevant media is a proven way to attempt to reach and engage with harder-to-reach customers. This is where memes shine! Memes are culturally significant visual references that are widely shared within…

By Rachel Hanrahan, rhanrahan@lessitermedia.com Digital Content Specialist, Lessiter Media A few weeks ago, Michelle shared with us some helpful ways to create impact with digital infographics in her Marketing Minute titled, “4 Elements of Effective Infographics.” These elements (appropriate data, relevant theme, simplicity and matches the medium) can all be applied to print infographics as well.…

By Melissa Martincich, mmartincich@lessitermedia.com Marketing Associate, Lessiter Media If you're a Netflix user, you've experienced the benefits of a personalized marketing experience. No need to spend hours sifting through endless movie titles — Netflix offers a list of suggestions to suit your specific interests based on your preferences and viewing history. Netflix’s tremendous success confirms it;…

By Michelle Drewek, mdrewek@lessitermedia.com Digital Media Manager, Lessiter Media Humans are visual learners by nature. In fact, the human brain processes images 60,000 times faster than text, and 90% of information transmitted to the brain is visual (Thermopylae Sciences + Technology). Statistically speaking, we are impatient when it comes to reading text and also have lower retention with information we…