Category Archives: Marketing Minute

By Michelle Drewek, mdrewek@lessitermedia.com Digital Media Manager, Lessiter Media Do you find yourself tempted to save time and resources by using the same creative for your print and web campaigns? After all, how much does it REALLY matter if you copy and paste? When it comes to design, user experience is at the center of every decision…

Effective internal communication is key to a smooth marketing campaign. Discover tips to keep your team aligned.

By Dallas Ziebell, dziebell@lessitermedia.com Marketing Manager, Lessiter Media According to Ringlead research, getting on the phone with prospects remains a top challenge, with 80% of calls being sent straight to voicemail. And while technology has offered more ways than ever to reach prospects, it’s also muddied the waters. The average American worker receives more than 120 emails…

By Rachel Hanrahan, rhanrahan@lessitermedia.com Digital Content Specialist, Lessiter Media At one time or another, we’ve all felt the weight of the question “why didn’t I think of that?” During these very unique circumstances caused by the Coronavirus, we have been given no choice but to become more creative than ever before. We can respond to this…