Category Archives: Marketing Minute

By Michelle Drewek, mdrewek@lessitermedia.com Digital Media Manager, Lessiter Media Quality leads are a vital part of business. A common strategy for lead generation involves guiding users to a downloadable piece of content that is free of charge in exchange for the user’s information. This strategy has sound reasoning, but tactically misses the mark in terms of realized…

By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Media Have you been hearing things like "run more digital" or "cut back on print," when planning your marketing initiatives? Don't worry, you're not alone. And I get it, with all the quick and cheap ways to digitally promote your brand these days, it makes some sense on the…

By Rachel Hanrahan, rhanrahan@lessitermedia.com Digital Content Specialist, Lessiter Media LinkedIn describes itself as a “business and employment-oriented service.” To its users, LinkedIn is considered a professional version of Facebook that has evolved into a highly useful business networking and education tool. Unlike users of Facebook and other social media platforms that engage mostly for entertainment and social-connectedness value, LinkedIn…

By Dallas Ziebell, dziebell@lessitermedia.com Marketing Manager, Lessiter Media Most marketers are well acquainted with traditional cornerstone promotional categories like email, direct mail, print and social media. But one "secret weapon" that many marketers have yet to leverage are giveaways. No matter the size of your business or the markets you serve, a giveaway can provide an…