Category Archives: Marketing Minute

By Dallas Ziebell, dziebell@lessitermedia.com Marketing Manager, Lessiter Media In today’s technologically-fixated world where people are constantly connected to one device or another, some marketers would have you believe that digital marketing is the only way to go. But a reality check on the science of marketing perception and consumer behavior proves time and again that print…

By Laura Vietmeyer, lvietmeyer@lessitermedia.com Digital Content Specialist, Lessiter Media Headlines matter more than ever, especially online. They grab attention and build trust with readers and will appear in a multitude of places, including search engines, social media, news aggregators, native mobile apps and on your own site. Ensuring that these headlines are optimized for web searches…

By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media Some of the most iconic things of the 1980s includes big hair, boom boxes, neon everything, Nintendo and the Rubik’s cube. Some might add the fax machine. Before email marketing took off in the late ’90s, marketers depended on direct mail, phone and fax campaigns to deliver their…

By Luke Weigel, lweigel@lessitermedia Marketing Manager, Lessiter Media When thinking about A/B testing, email subject lines undoubtedly come to mind – and for good reason. They are simple to setup and execute, and the data is easy to analyze. And while subject line testing combinations are virtually endless, there comes a time when every marketer feels…