Category Archives: Marketing Minute

By Michelle Drewek, mdrewek@lessitermedia.com Digital Media Manager, Lessiter Media Humans are visual learners by nature. In fact, the human brain processes images 60,000 times faster than text, and 90% of information transmitted to the brain is visual (Thermopylae Sciences + Technology). Statistically speaking, we are impatient when it comes to reading text and also have lower retention with information we…

By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media Did you know business cards date back to the 1400s? They used to be called “visiting cards” and then evolved to “trading cards” by the 18th and 19th century. They were the size of modern playing cards and were engraved, embossed and often included gold elements. People used…

By John A. Bennett, jbennett@lessitermedia.com Digital Media Director, Lessiter Media In today’s world, new customers find and connect with you through a variety of digital pathways. From digital ads on media websites, social media posts, Google searches, articles you are mentioned in, and product and company reviews — all done digitally. When a potential customer clicks…

By Dallas Ziebell, dziebell@lessitermedia.comMarketing Manager, Lessiter Media Compelling copywriting is the foundation of marketing. It's an art, and a science, and when done well, it harnesses the power of the written word to elicit emotion and get the reader to think, feel or take an action. To help you hone your copywriting skills, today we bring…