By Dallas Ziebell, dziebell@lessitermedia.comMarketing Manager, Lessiter Media A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address or other contact information. Lead magnets usually offer a piece of digital, downloadable content, such as a free PDF checklist, report, eBook, whitepaper, video, etc. If you want to generate leads…

By Jeremy McGovern, jmcgovern@lessitermedia.comExecutive Editor/Publisher, Lessiter Media In my opinion, Denny Hatch is the greatest direct mail curator the world has seen. From direct mail champions like The Wall Street Journal’s Tale of Two Young Men to obscure duds that serve as testaments on what not to do, Denny collected and catalogued direct mail pieces across…

By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Medi Given that we largely work in the agriculture space, it wasn't a complete shock to recently have a colleague forward me an article about cows. It was the hugging aspect that had me scratching my head. Now, if you find yourself thinking, "Luke, what in the wild world…

By Jeff Lazewski, jlazewski@lessitermedia.com Digital Manager of Creative and Design Services, Lessiter Media Creativity is much more than painting a masterpiece or coming up with the next brilliant invention. It can — and should — be used as a tool for many different aspects of your life and your career. Oftentimes, creativity is considered an attribute you either have or…