About: Michelle Drewek

By Michelle Drewek, mdrewek@lessitermedia.comContent Engagement Manager, Lessiter Media When we think of web optimization, we traditionally think in terms of written content and the best practices dictated to us by Google's algorithm. But search engine optimization (SEO) has evolved in recent years with the widespread adoption of voice assistants like Alexa, Siri and Google. In growing numbers, buyers…

By Dallas Ziebell, dziebell@lessitermedia.comMarketing Manager, Lessiter Media It’s easy for marketers to jump on the bandwagon and put all their money on digital marketing. However, digital vs print advertising statistics resoundingly prove that print ads actually provide better results in terms of brand recall and response rate, and offer a number of benefits over other forms…

Discover how bringing printing in-house can save your business thousands on marketing materials and signage.

By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Medi Move over peanut butter and jelly, there is a new dynamic duo in town — email and marketing. OK, maybe it's not all that new of a pairing, but as other digital marketing offerings come at us from every direction with mixed results, the trusty old email remains a marketers…