About: Michelle Drewek

Recent Posts by Michelle Drewek

Start Creating Irresistible Subject Lines with These Testing Strategies

Start Creating Irresistible Subject Lines with These Testing Strategies
By KC Hubbell, khubbell@lessitermedia.com Marketing Associate, Lessiter Media In an early Marketing Minute installment, Subject Lines That Defy the Delete Button, we touched on the importance of subject lines and gave you a few tips on how to improve yours. However, with subject lines being closely tied to the success of your email marketing — we thought…
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Cover Crop Innovators Acquired by Lessiter Media Ag Division

Cover Crop Innovators Acquired by Lessiter Media Ag Division
(BROOKFIELD, WIS.) Lessiter Media Inc., publisher of various print and digital products and events serving the agricultural and equine industries, has acquired Cover Crop Innovators from longtime farmer and consultant Steve Groff, Holtwood, Pa. The announcement was made January 8 in front of attendees at the 28th Annual National No-Tillage Conference in St. Louis, Mo. The acquired property will be…
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5 Tips to Stay on Track in 2020

5 Tips to Stay on Track in 2020
By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media Did you know that in 1966, Time magazine published an essay called "The Futurists?" This essay predicted that "machines will be producing so much that everyone in the U.S. will, in effect, be independently wealthy." Without even lifting a finger, the average non-working family could expect to earn…
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Top 12 of 2019

Top 12 of 2019
By Brad Hemze, bhemze@lessitermedia.com Technology Director, Lessiter Media Over the last 12 months, we’ve published 51 Marketing Minutes covering topics such as print advertising, holiday marketing, rich media advertising, effective lead generation, and much more! You can view all 51 editions in our Lessiter Media Marketing Minute archive here. As we near the end of 2019, we…
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