Recent Posts by Michelle Drewek

5 Keys to User Experience Testing

By Kelsey Galbraith, kgalbraith@lessitermedia.com Digital Marketing Associate, Lessiter Media When designing your website, product landing pages, or any other online destination or resource that your customers and prospects visit to learn about, and interact with, your brands or products, it’s critical that you provide an intuitive experience that is easy to understand and navigate. And…
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4 Reasons to Keep A Swipe File

By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media Ever fall victim to writer’s block? Your answer is likely “yes.” Am I right? It’s frustrating and stressful when your plate is full and your strapped for time. But there’s an age-old solution that perhaps you’ve overlooked: a swipe file. A swipe file is a personal collection of…
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Digital Marketing Trends for 2021

By Emily Fox, efox@lessitermedia.comDigital Content Specialist, Lessiter Media The global pandemic of 2020 completely upended the way most people live, work and shop. As a result, companies all over the world have had to endure financial hardship and an uncertain future. Although businesses and economies are beginning to show signs of stabilization and a sense of…
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6 Tips for Writing Web Headlines

By Michelle Drewek, mdrewek@lessitermedia.comContent Engagement Manager, Lessiter Media You never get a second chance to make a first impression. Oftentimes that quote is relayed to us as a piece of life advice. Whether going into a job interview or meeting a new acquaintance, our first impression is something we are told to remain ever mindful of. This…
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