Tag Archives: Marketing strategies

4 Ways to Increase Sales Lead Conversions With Print Ads

4 Ways to Increase Sales Lead Conversions With Print Ads
By Dallas ZiebellMarketing Manager, Lessiter Mediadziebell@lessitermedia.com262-782-2412 In my last Marketing Minute, I outlined several tactics you can employ on your website to capture prospect email addresses to fuel your email marketing efforts. While your company/brand website offers many approaches for identifying, engaging and converting sales leads once they arrive, it's critical that your marketing strategy…
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5 Benefits of Contests for Your Business

5 Benefits of Contests for Your Business
By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media As I watched “One Shining Moment” after Kansas’s win to close out another exciting March Madness, I couldn’t help but think back to three short weeks ago when we were all scrambling to get our brackets submitted. The excitement, anticipation, the “I’ve got this” feeling. Although I tied…
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7 Ways to Collect Email Addresses from Your Website Visitors

7 Ways to Collect Email Addresses from Your Website Visitors
By Dallas ZiebellMarketing Manager, Lessiter Mediadziebell@lessitermedia.com262-782-2412 Lead generation, it's all the rage. And for good reason. Because without strategic, continuous lead generation efforts, a company will quickly find their sales funnel running dry and lose out on the opportunity to convert prospects into paying customers. The challenge is, lead generation can be time consuming and…
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4 Ways Your Digital Strategy Can Create ‘Gravitational’ Momentum

4 Ways Your Digital Strategy Can Create ‘Gravitational’ Momentum
By Alison Green, agreen@lessitermedia.comEmail Specialist, Lessiter Media If you’re making marketing decisions, chances are you’ve heard at least a few of these buzz words: SEO, Marketing Automation, Customer Journey, Lead Generation, etc. One of the most popular (and confusing) concepts is the Marketing/Sales Funnel. Abstract digital strategies can be difficult to wrap your head around,…
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