12 Tips to Boost Sales with Product Catalogs

By Joanne Volkert, jvolkert@lessitermedia.com
Marketing Manager, Lessiter Media

I remember as a kid my mom would hand my two brother’s and I what seemed like a textbook-thick toy catalog a few months before Christmas. She’d tell each of us to take turns paging through the catalog to pick out what we wanted for Christmas. We’d each claim a different color pen or marker and circle toys and doggy ear the pages. The product catalog instantly became our Christmas wish list.

Although product catalogs saw a decline with the rise of the internet in the 90s, they’re certainly making a comeback. In today’s digital world, it’s easy to dismiss a product image or even hide or “turn off” an online ad, but printed product catalogs shake up the way customers receive and view your product(s).

Physical mail stands out in today’s high-tech world and product catalogs support a multi-channel marketing campaign for print and digital. That's why below, I've put together 12 tips to keep in mind when creating and designing your product catalogs.