Tag Archives: Marketing strategies

4 Strategies for Referral Marketing

By Ashley Miller Digital Marketing Coordinator, Lessiter Media amiller@lessitermedia.com 262-777-2422 You're scrolling through social media and see an ad for a new restaurant in town. You glance at it, maybe give it a passing thought, and then move on. A few weeks later your best friend is raving about that same restaurant, sharing a photo…
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Choosing Wisely: TikTok vs. Reels Comparison

By Olivia CoxContent Marketing Specialist, Lessiter Mediaocox@lessitermedia.com262-782-2443 In our effort to continually innovate and connect with our audiences in meaningful ways, our team at Lessiter Media recently delved into the realm of short-form video content.  In a previous installment of our Marketing Minute series, we covered the myriad benefits  of incorporating short-form video into your…
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Pricing Psychology 101

By Kayla WaukauMarketing Coordinator, Lessiter Mediakwaukau@lessitermedia.com While checking out at Goodwill last week, the cashier kindly asked if I would like to round up my $5.28 purchase to support their mission. Thinking it would be convenient to pay with cash and avoid dealing with loose change, I agreed to round up my total to $6.00.…
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Using Case Studies to Enhance Marketing Efforts

By Luke Weigel Marketing Manager, Lessiter Media lweigel@lessitermedia.com 414-326-0437 Whether it's buying something new for the house, deciding on where to make dinner reservations for an anniversary, or booking an Airbnb for an upcoming family vacation, the first place most people look to help their purchase decision is the online review section. In fact, a PowerReviews…
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