Search for: "Lead Gen"

6 Practices to Create Irresistible CTAs

6 Practices to Create Irresistible CTAs
By Alison Green, agreen@lessitermedia.comEmail Specialist, Lessiter Media According to this blog post from Databox, among their organization’s website and social media platforms, email is one of the top 3 channels marketers are using to reach their audiences. But if you aren’t crafting email messages on a regular basis it can be easy to lose sight of what a…
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Why Podcasts Make Good (Business) Sense

Why Podcasts Make Good (Business) Sense
By John A. Bennett, jbennett@lessitermedia.comDigital Media Director, Lessiter Media If you are like me, you might be a little surprised on how podcasts have moved into the spotlight in recent years. Maybe it’s because of the absence of human conversation from gathering restrictions or increased “alone time.” Or maybe it’s the genuine organic and unfiltered…
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What Does Good Native Advertising Look Like?

What Does Good Native Advertising Look Like?
By Dallas ZiebellMarketing Manager, Lessiter Mediadziebell@lessitermedia.com262-782-2412 Is it just me, or are native advertising and sponsored content more of those marketing buzzwords that most people have heard at some point, but for which few can provide a clear and concise definition or differentiate between, let alone pick out of a marketing message lineup? According to…
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6 Ways to Gain Ground Amidst Supply Chain Uncertainty

6 Ways to Gain Ground Amidst Supply Chain Uncertainty
By Mike Lessiter, mlessiter@lessitermedia.com President, Lessiter Media The October 11, 2021, edition of Business Insider examined the supply chain predicament and how it has marketers wrestling -- or worse, totally paralyzed -- about how to advertise in unusual times. What you don’t want to do is retreat. "While supply chain issues have definitely put added pressure on advertising…
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