Search for: "Lead Gen"

4 Eye-Catching Design Tips For Social Media

4 Eye-Catching Design Tips For Social Media
By Kayla WaukauMarketing Coordinator, Lessiter Mediakwaukau@lessitermedia.com In my past Marketing Minutes, I’ve focused a lot on social media. I’ve touched on user-generated content, utilizing social media influencers, and more. But do you know the basics of social media design? Follow these simple rules and you’ll be a pro in no time. You want to make…
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Email Subject Lines: Why They Matter To Your Audience

Email Subject Lines: Why They Matter To Your Audience
By Kayla WaukauMarketing Coordinator, Lessiter Mediakwaukau@lessitermedia.com An email subject line — it’s one of the first things your reader sees. It has to be eye catching, often conveying a sense of urgency, personalized to each reader, or offering a discount/promotion. If you don’t connect with your audience, you’ll just be another email in their cluttered…
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3 Graphic Design Tips for Non-Designers

3 Graphic Design Tips for Non-Designers
By Dallas ZiebellMarketing Manager, Lessiter Mediadziebell@lessitermedia.com262-782-2412 With so many inexpensive and easy-to-use graphic design tools available to today's marketers, you don't need to be a professional graphic designer with a deep understanding of advanced design concepts like kerning, tracking and leading to generate an eye-catching piece of visual content.  But even with the best design templates, most relevant clipart and…
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Guidelines to Write an Effective Press Release

Guidelines to Write an Effective Press Release
By Dallas ZiebellMarketing Manager, Lessiter Mediadziebell@lessitermedia.com262-782-2412 Like faxes, Yellow Page ads and classified listings, press releases could easily be written off as another outgoing and ineffective marketing tactic not worth investing your valuable time and limited budget into. But while there are many methods to market your product directly to your target audience — running…
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