A/B Testing: Best Practices

By Kayla Waukau
Marketing Coordinator, Lessiter Media

Split testing, or A/B testing, is a method used to test different marketing variables (such as copy, images, layout, etc). After the tests are conducted, data is compared to each other to identify which test brought better results. 

Running A/B tests in your marketing campaigns is a great way to learn how to drive more traffic to your website, generate more leads, increased sales, and more! Just a few small tweaks to a landing page, email, or call-to-action can significantly affect the data you are looking to collect.

If you’re not A/B testing, you’re missing out on opportunities to increase your conversion rates and how to improve your marketing content over time. Luckily, I’ve created an infographic to help identify best practices of A/B testing and overcome some of the challenges you may be facing.

A/B Testing Best Practices