Marketing Trends and Predictions for 2024

By Luke Weigel
Marketing Manager, Lessiter Media

As a parent, I'm constantly wishing for time to slow down. But in the blink of an eye, "dad" has been replaced with "bro."

As a marketer though, it's never too early to look ahead. While these final months of the year are critical to the success of any business, it's also time to start planning for 2024.

Doing the same-old will likely get you the same-old results. Over the years, the marketing landscape has constantly changed, leading to new ideas, tools and technologies to improve our efforts and create new efficiencies. Here's a quick look back at some of the ways the world of marketing has evolved:

  • 1970s: The Rise of Televison Advertising
  • 1980s: Direct Marketing and Database Marketing
  • 1990s: Emergence of Digital Marketing
  • 2000s: Rise of Social Media and Mobile Marketing
  • 2010s: Data-Driven Marketing and Personalization

As we get into the mid 2020s, there is no shortage of new things coming our way, led primarily by the introduction and rapid growth of AI-powered technologies.

As you start planning your marketing efforts for the year ahead, I've put together a list of marketing trends & predictions for 2024 from the Association of National Advertisers that will maybe provide a few new ideas to keep you from going down the road of status quo.