By Madeline Schultz
Marketing Associate, Lessiter Media
Email is a great tool, but as the inbox grows it can become overwhelming and lead to overlooked, deleted, or worse, unsubscribed messages. Place yourself in the shoes you wear outside of work, and ask yourself, “is this something I would even open, let alone read?" If the answer is no, it might be time to try other marketing efforts. As mentioned in a previous marketing minute — 8 Text Marketing Best Practices For Success — text messaging is an extremely powerful tool that should not be overlooked. With extremely high open rates, this strategy could be exactly what you need to not only increase your reach and open rates but retain your customers and earn new ones!
If you're not convinced that a texting campaign could be the answer to your digital media drought, here are a few benefits to consider. First, you can deliver time-sensitive messages, creating short, easy to access updates for things such as customer orders or event updates. Secondly, it is simple to create. Draft a few short, unique messages that can go out to your target market at the drop of a hat; this will consume less time and energy that could be used toward more productive marketing efforts. Lastly, you can personalize your messages just like you would with an email.
It takes some time to formulate an effective text marketing campaign, so I've put together an easy-to-follow infographic with 5 tips that will guide you on your quest to improved digital marketing efforts.