Search for: "Lead Gen"

5 Reasons to Donate to Charity

By Logan FitchMedia Sales Representative, Lessiter Medialfitch@lessitermedia.com262-777-2445 With the bustle of the holiday season in full swing, the spirit of giving is in the air. In the fast-paced world of business, adding a dash of heart and a sprinkle of goodwill can turn any company into a force for positive change. The idea of a…

5 Tips to Launch Your Text Message Marketing

By Madeline SchultzMarketing Associate, Lessiter MediaMschultz@lessitermedia.com262-777-2406 Email is a great tool, but as the inbox grows it can become overwhelming and lead to overlooked, deleted, or worse, unsubscribed messages. Place yourself in the shoes you wear outside of work, and ask yourself, “is this something I would even open, let alone read?" If the answer is…

By Kayla WaukauMarketing Coordinator, Lessiter Mediakwaukau@lessitermedia.com Split testing, or A/B testing, is a method used to test different marketing variables (such as copy, images, layout, etc). After the tests are conducted, data is compared to each other to identify which test brought better results. Running A/B tests in your marketing campaigns is a great way…

By Luke WeigelMarketing Manager, Lessiter Medialweigel@lessitermedia.com414-326-0437 As a parent, I'm constantly wishing for time to slow down. But in the blink of an eye, "dad" has been replaced with "bro." As a marketer though, it's never too early to look ahead. While these final months of the year are critical to the success of any business, it's…

Search for: "Lead Gen"

5 Tips to Launch Your Text Message Marketing

A/B Testing: Best Practices

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