Search for: "Lead Gen"

3 Graphic Design Tips for Non-Designers

3 Graphic Design Tips for Non-Designers
By Dallas ZiebellMarketing Manager, Lessiter Mediadziebell@lessitermedia.com262-782-2412 With so many inexpensive and easy-to-use graphic design tools available to today's marketers, you don't need to be a professional graphic designer with a deep understanding of advanced design concepts like kerning, tracking and leading to generate an eye-catching piece of visual content.  But even with the best design templates, most relevant clipart and…
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Guidelines to Write an Effective Press Release

Guidelines to Write an Effective Press Release
By Dallas ZiebellMarketing Manager, Lessiter Mediadziebell@lessitermedia.com262-782-2412 Like faxes, Yellow Page ads and classified listings, press releases could easily be written off as another outgoing and ineffective marketing tactic not worth investing your valuable time and limited budget into. But while there are many methods to market your product directly to your target audience — running…
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6 Practices to Create Irresistible CTAs

6 Practices to Create Irresistible CTAs
By Alison Green, agreen@lessitermedia.comEmail Specialist, Lessiter Media According to this blog post from Databox, among their organization’s website and social media platforms, email is one of the top 3 channels marketers are using to reach their audiences. But if you aren’t crafting email messages on a regular basis it can be easy to lose sight of what a…
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Why Podcasts Make Good (Business) Sense

Why Podcasts Make Good (Business) Sense
By John A. Bennett, jbennett@lessitermedia.comDigital Media Director, Lessiter Media If you are like me, you might be a little surprised on how podcasts have moved into the spotlight in recent years. Maybe it’s because of the absence of human conversation from gathering restrictions or increased “alone time.” Or maybe it’s the genuine organic and unfiltered…
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