Search for: "Lead Gen"

Why Podcasts Make Good (Business) Sense

By John A. Bennett, jbennett@lessitermedia.comDigital Media Director, Lessiter Media If you are like me, you might be a little surprised on how podcasts have moved into the spotlight in recent years. Maybe it’s because of the absence of human conversation from gathering restrictions or increased “alone time.” Or maybe it’s the genuine organic and unfiltered…

What Does Good Native Advertising Look Like?

By Dallas ZiebellMarketing Manager, Lessiter Mediadziebell@lessitermedia.com262-782-2412 Is it just me, or are native advertising and sponsored content more of those marketing buzzwords that most people have heard at some point, but for which few can provide a clear and concise definition or differentiate between, let alone pick out of a marketing message lineup? According to…

6 Ways to Gain Ground Amidst Supply Chain Uncertainty

By Mike Lessiter, mlessiter@lessitermedia.com President, Lessiter Media The October 11, 2021, edition of Business Insider examined the supply chain predicament and how it has marketers wrestling -- or worse, totally paralyzed -- about how to advertise in unusual times. What you don’t want to do is retreat. "While supply chain issues have definitely put added pressure on advertising…

The Most Annoyingly Successful Marketing Tactic You Can Deploy

By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Medi At one point or another, I think most of us have cursed them out or slammed our mouse in frustration. They are annoying, invasive and distracting. I'm talking about pop-up ads of course. They definitely get a bad rap, and in many cases, rightfully so. But why then, do so many…