Search for: "Lead Gen"

Sales Lead Follow-Through: Slow Response Time Means Lost Sales

Sales Lead Follow-Through: Slow Response Time Means Lost Sales
By Dallas Ziebell, dziebell@lessitermedia.com Marketing Manager, Lessiter Media As we approach another flip of the calendar, I find myself reflecting on the past year and what was all trending in my world here at work. One of the themes that stands out well above the rest is that of lead generation, a topic that is increasingly…
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☘️ Belief-In-Luck Sales Strategy

☘️ Belief-In-Luck Sales Strategy
By Joanne VolkertMarketing Manager, Lessiter Mediajvolkert@lessitermedia.com262-782-2412 Last week my son Chase, a first grader, was assigned the task of creating a leprechaun trap for St. Patrick's Day. Each student brought in their traps yesterday and set them out over night to see if anyone would get *lucky* trapping the little guy. While I haven’t heard…
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A Holiday Success Story

A Holiday Success Story
By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Media I hope you had a nice Thanksgiving and were able to enjoy lots of tasty dishes with family and friends. Speaking of tasty dishes, I wanted to take a slightly different approach to this week's Marketing Minute email. I had originally queued up a clever Black Friday message…
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The Swiss Army Knife of Marketing Tools

The Swiss Army Knife of Marketing Tools
By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Media Have you ever looked at a shrinking list of leads and thought to yourself, "we're running out of customers — we're doomed!" OK, that's maybe a little overdramatic, but a dwindling pool of prospects can be concerning and stressful. The reality is, you aren't running out of customers, you just haven't…
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