Search for: "Lead Gen"

Joanne Volkert

As marketing manager, Joanne Volkert works to retain and develop the audiences, as well as lead acquisition for ancillary products and events through direct mail, digital efforts, telemarketing and other special programs. Joanne loves the fact that she has never stopped learning since she joined Lessiter Media in June 2012. “There’s always something new we’re…
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Mike Lessiter Speaks with UW–Madison About Career Opportunities in Trade Media

May 17, 2012 The Department of Life Sciences Communication (LSC) at the University of Wisconsin–Madison recently caught up with Mike Lessiter of Lessiter Publications, Inc., based in Brookfield, Wis., to discuss career opportunities in specialized trade media (print and e-media content published for, and distributed to, a specific industry or trade). After 12 years of…
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