Search for: "Lead Gen"

Generate Leads with the Content Pillar Approach

By Michelle Drewek, mdrewek@lessitermedia.comDigital Media Manager, Lessiter Media Quality leads are a vital part of business. A common strategy for lead generation involves guiding users to a downloadable piece of content that is free of charge in exchange for the user’s information. This strategy has sound reasoning, but tactically misses the mark in terms of realized potential.…

7 Amazingly Effective Lead Nurturing Tactics

By Dallas ZiebellMarketing Manager, Lessiter Mediadziebell@lessitermedia.com262-782-2412 With temperatures here in the Midwest steadily falling, I recently found myself searching for a replacement to my winter jacket that has served me well for nearly a decade. To the Internet I went and down the rabbit hole I fell, scouring different online retailer sites, signing up for various email…

4 Ways to Increase Sales Lead Conversions With Print Ads

By Dallas ZiebellMarketing Manager, Lessiter Mediadziebell@lessitermedia.com262-782-2412 In my last Marketing Minute, I outlined several tactics you can employ on your website to capture prospect email addresses to fuel your email marketing efforts. While your company/brand website offers many approaches for identifying, engaging and converting sales leads once they arrive, it's critical that your marketing strategy…

7 Principles for Creating An Irresistible Lead Magnet

By Dallas Ziebell, dziebell@lessitermedia.comMarketing Manager, Lessiter Media A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address or other contact information. Lead magnets usually offer a piece of digital, downloadable content, such as a free PDF checklist, report, eBook, whitepaper, video, etc. If you want to generate leads…