Category Archives: Marketing Minute

By Luke Weigel, lweigel@lessitermedia Marketing Manager, Lessiter Media Think Print is Dead – Think Again… Our equine title, American Farriers Journal, was approached by a firearms manufacturer that specializes in custom engraved firearms and was looking for a targeted audience to sell an expensive new limited-run farrier-themed rifle. After a consultation with our Sales team, the…

By Dallas Ziebell, dziebell@lessitermedia.com Marketing Manager, Lessiter Media As marketing professionals, we have the opportunity to research and test some of the newest and most creative digital assets from across the industry that are being used to engage customers. One of the most successful platforms we have been testing is Facebook. The Ads Manager has a…

By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media Last fall, the United States Postal Service® (USPS) launched Informed Delivery, a free digital service available to residential consumers that allows them to digitally preview their letter-sized mailpieces and manage their packages scheduled to arrive soon. Informed Delivery is an optional notification service that makes mail more convenient…

By Dallas Ziebell, dziebell@lessitermedia.com Marketing Manager, Lessiter Media We recently celebrated the silver anniversary of Lessiter Media’s National No-Tillage Conference — an educational event for farmers practicing conservational tillage practices that has drawn more than 19,000 in total attendance since 1993. Twenty five years of planning, marketing and executing this and several other annual conferences has produced…