Category Archives: Marketing Minute

By KC Hubbell, khubbell@lessitermedia.com Marketing Associate, Lessiter Media In an early Marketing Minute installment, Subject Lines That Defy the Delete Button, we touched on the importance of subject lines and gave you a few tips on how to improve yours. However, with subject lines being closely tied to the success of your email marketing — we thought…

By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media Did you know that in 1966, Time magazine published an essay called "The Futurists?" This essay predicted that "machines will be producing so much that everyone in the U.S. will, in effect, be independently wealthy." Without even lifting a finger, the average non-working family could expect to earn…

By Brad Hemze, bhemze@lessitermedia.com Technology Director, Lessiter Media Over the last 12 months, we’ve published 51 Marketing Minutes covering topics such as print advertising, holiday marketing, rich media advertising, effective lead generation, and much more! You can view all 51 editions in our Lessiter Media Marketing Minute archive here. As we near the end of 2019, we…

By Sid Dwivedee, sdwivedee@lessitermedia.com Digital Media Intern, Lessiter Media The power of search engine advertising boils down to one simple fact — companies advertising on search engines, like Google, only have to pay for ads that reach people who already have a demonstrated interest in the advertiser’s product. Users profess an interest in your product every…