Category Archives: Marketing Minute

By Joe Kuenzle, jkuenzle@lessitermedia.com Audio Visual Specialist, Lessiter Media Video has increasingly become an important channel for content consumption for many Americans. As mentioned in the Sept. 7 issue of the Lessiter Marketing Minute, when website visitors are presented with both a video and text, 60% of visitors will watch the video first. With this in…

By Brad Hemze, bhemze@lessitermedia.com Technology Director, Lessiter Media If you’re a marketer responsible for your company website, then growing, engaging and measuring your site visitors is constantly on your mind. You’re not a web developer, but you are aware that tools exist to help with analytics and audience building. Maybe you’ve found a nifty analytics tool…

By Patrick Sharpe, psharpe@lessitermedia.com V.P. of Audience Development, Lessiter Media I presume some of you question from time to time the efforts and resources you put behind your traditional marketing programs. We get it, because we’re marketers too, and sometimes that can be a tempting thought to have. That is, until you read an article like…

By Alison Green, agreen@lessitermedia.com Marketing Associate, Lessiter Media Ever wonder what entices people to put down their screens and flip through a hardcover book or glossy magazine? Consumer behavior studies have shown the importance of sensory-based marketing tactics, but little attention has been given to the first sense we experience as humans – the sense of…