By Melissa Martincich, mmartincich@lessitermedia.com
Marketing Associate, Lessiter Media
If you're a Netflix user, you've experienced the benefits of a personalized marketing experience. No need to spend hours sifting through endless movie titles — Netflix offers a list of suggestions to suit your specific interests based on your preferences and viewing history. Netflix’s tremendous success confirms it; a personalized experience for your customers that caters to their individual interests is a sure-fire way to keep them coming back.
According to Hubspot, “Nearly three-fourths (74%) of online consumers get frustrated by websites promoting content that has nothing to do with their interests. Personalizing your marketing messages solves this issue by creating an improved user experience for your customer — one that is highly relevant to their interests and needs. From simply addressing customers by their names, to offering customized web experiences for each user, personalization allows you to tailor promotional messages and reach your customers on an individual level instead of pushing one message out to the masses.
Below are 5 ways to help get you started on implementing personalization into your marketing strategy!
Sources: WordStream, Digital Marketing Institute