Category Archives: Marketing Minute

Is Your Smartphone Your Best Camera?

By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Media Last November, my colleague Joe Kuenzle shared a Marketing Minute on improving your video production process by using a smartphone. In it, he outlined the advantages of using your smartphone to capture high-quality video, and it got me thinking, "could my smartphone take good enough pictures for print…
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Spring Cleaning in Digital Marketing

By Bree Greenawalt, breeg@lessitermedia.com Sr. Manager Data & Ad Services, Lessiter Media Quick question — what's more important, your audience or the content of your message? The answer is your audience! Without the right list, the best marketing and content in the world will fall on deaf ears. Back in November, Patrick Sharpe shared a Marketing…
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5 Branding Mistakes to Avoid in 2019

By Rachel Hanrahan, rhanrahan@lessitermedia.com Digital Content Specialist, Lessiter Media Your company’s brand should be loud and clear throughout all of your marketing efforts, be it print, digital or otherwise. If you don’t keep your brand consistent, you make it difficult for your audience members to latch onto you as loyal customers, consumers, readers, viewers, etc. In…
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Save with USPS Postage Discounts

By Alison Green, agreen@lessitermedia.com Marketing Associate, Lessiter Media As marketers, we’re always looking for successful strategies for attracting and engaging our audiences. In a previous Marketing Minute, Quick Tips to Give Your Ad the Right Touch, I discussed the potential for tapping into the your audience’s sense of touch by integrating interactive folds and quality materials…
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