Category Archives: Marketing Minute

By Rachel Hanrahan, rhanrahan@lessitermedia.com Digital Content Specialist, Lessiter Media A few weeks ago, Michelle shared with us some helpful ways to create impact with digital infographics in her Marketing Minute titled, “4 Elements of Effective Infographics.” These elements (appropriate data, relevant theme, simplicity and matches the medium) can all be applied to print infographics as well.…

By Melissa Martincich, mmartincich@lessitermedia.com Marketing Associate, Lessiter Media If you're a Netflix user, you've experienced the benefits of a personalized marketing experience. No need to spend hours sifting through endless movie titles — Netflix offers a list of suggestions to suit your specific interests based on your preferences and viewing history. Netflix’s tremendous success confirms it;…

By Michelle Drewek, mdrewek@lessitermedia.com Digital Media Manager, Lessiter Media Humans are visual learners by nature. In fact, the human brain processes images 60,000 times faster than text, and 90% of information transmitted to the brain is visual (Thermopylae Sciences + Technology). Statistically speaking, we are impatient when it comes to reading text and also have lower retention with information we…

By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media Did you know business cards date back to the 1400s? They used to be called “visiting cards” and then evolved to “trading cards” by the 18th and 19th century. They were the size of modern playing cards and were engraved, embossed and often included gold elements. People used…