Category Archives: Marketing Minute

By Dallas Ziebell, dziebell@lessitermedia.comMarketing Manager, Lessiter Media So much emphasis is put on the importance of making a good first impression, and for good reason, because despite our best intentions to keep an open mind, we all make instant judgments when we first meet people. Well, the same is true when it comes to the companies…

By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Medi At one point or another, I think most of us have cursed them out or slammed our mouse in frustration. They are annoying, invasive and distracting. I'm talking about pop-up ads of course. They definitely get a bad rap, and in many cases, rightfully so. But why then, do so many…

By John A. Bennett, jbennett@lessitermedia.com Digital Media Director, Lessiter Media The art of gaining effective testimonials is half the battle. As I discussed in my previous Marketing Minute, Developing a Balanced Testimonial Library, targeting the right type of endorsements will be the key in how you use them to support your story, being it about…

By Joseph Kuenzle, jkuenzle@lessitermedia.com Audio Visual Manager, Lessiter Media Whether you currently produce one, have a favorite you listen to regularly, or you've heard of it but are not entirely sure what it is, a podcast can and should become an integral part of your marketing repertoire. Let's start at the beginning. For those not…