Category Archives: Marketing Minute

By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media Sell sheets are an effective marketing tool to showcase the benefits of your product. It seems these days we’re easily flooded digitally with marketing messages, but there’s still something about tangible information at your fingertips that can help a product stand out. A successful sell sheet speaks directly to…

By Michelle Drewek, mdrewek@lessitermedia.com Digital Media Manager, Lessiter Media In a time when consumers are largely looking to avoid ads whenever possible, utilizing humor and culturally relevant media is a proven way to attempt to reach and engage with harder-to-reach customers. This is where memes shine! Memes are culturally significant visual references that are widely shared within…

By Rachel Hanrahan, rhanrahan@lessitermedia.com Digital Content Specialist, Lessiter Media A few weeks ago, Michelle shared with us some helpful ways to create impact with digital infographics in her Marketing Minute titled, “4 Elements of Effective Infographics.” These elements (appropriate data, relevant theme, simplicity and matches the medium) can all be applied to print infographics as well.…

By Melissa Martincich, mmartincich@lessitermedia.com Marketing Associate, Lessiter Media If you're a Netflix user, you've experienced the benefits of a personalized marketing experience. No need to spend hours sifting through endless movie titles — Netflix offers a list of suggestions to suit your specific interests based on your preferences and viewing history. Netflix’s tremendous success confirms it;…