Category Archives: Marketing Minute

By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Media Can you believe it is September already? This year is really flying by, and if your company is anything like ours, you're probably right in the thick of budgeting season. There are still a few months left in 2021, but we're already looking ahead and planning for 2022.…

By John A. Bennett, jbennett@lessitermedia.com Digital Media Director, Lessiter Media In the ever-increasing competition for customers, customer service will always be one of the top aspects that defines the buying experience. For physical stores, it takes the form of having a cashier welcome and greet customers entering the store and asking if they can help…

By Patrick Sharpe, psharpe@lessitermedia.com VP of Audience Development, Lessiter Media In today’s rapidly evolving marketing world, most of us know one message, one time will not be effective. Marketing has become much more complicated and competitive for that to work. The Rule of 7 is one of the oldest principles in marketing, which says it takes an…

We’ve all come across a website where we’ve thought to ourselves, “this is not user-friendly.” In most cases, poor design and layout choices can be overlooked to get the information we need. But for those with disabilities, poor design and layouts can lead to a frustrating experience that prevents them from accessing the information they…