Category Archives: Marketing Minute

By Bree Greenawalt, breeg@lessitermedia.com Sr. Manager of Data & Events, Lessiter Media When is the last time you’ve thought about your company’s audience development process? Your audience should be your most valuable asset, but keeping it clean and filled with the right prospects can be a challenge filled with lots of questions... Where do you maintain…

By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media Ever fall victim to writer’s block? Your answer is likely “yes.” Am I right? It’s frustrating and stressful when your plate is full and your strapped for time. But there’s an age-old solution that perhaps you’ve overlooked: a swipe file. A swipe file is a personal collection of…

By Emily Fox, efox@lessitermedia.comDigital Content Specialist, Lessiter Media The global pandemic of 2020 completely upended the way most people live, work and shop. As a result, companies all over the world have had to endure financial hardship and an uncertain future. Although businesses and economies are beginning to show signs of stabilization and a sense of…

By Michelle Drewek, mdrewek@lessitermedia.comContent Engagement Manager, Lessiter Media You never get a second chance to make a first impression. Oftentimes that quote is relayed to us as a piece of life advice. Whether going into a job interview or meeting a new acquaintance, our first impression is something we are told to remain ever mindful of. This…