Category Archives: Marketing Minute

By John A. Bennett, jbennett@lessitermedia.com Digital Media Director, Lessiter Media In today’s world, new customers find and connect with you through a variety of digital pathways. From digital ads on media websites, social media posts, Google searches, articles you are mentioned in, and product and company reviews — all done digitally. When a potential customer clicks…

By Dallas Ziebell, dziebell@lessitermedia.comMarketing Manager, Lessiter Media Compelling copywriting is the foundation of marketing. It's an art, and a science, and when done well, it harnesses the power of the written word to elicit emotion and get the reader to think, feel or take an action. To help you hone your copywriting skills, today we bring…

By Michael Ellis, mellis@lessitermedia.com Director of Sales, Lessiter Media In many aspects of life, getting out of our own way can be a formidable task. Making our marketing decisions is certainly not immune to that dynamic. It’s human nature to think, “well if I like it, then everyone else must like it too.” But that can…

By Rachel Hanrahan, rhanrahan@lessitermedia.com Digital Content Specialist, Lessiter Media There isn't one industry or individual that's untouched by the COVID-19 pandemic. Each of us are having to decide how we will navigate these uncharted waters. Should we continue spending as we had been? Is it smarter to save and stockpile in preparation for harder times to come?…