By Michelle Drewek, firstname.lastname@example.org
Content Engagement Manager, Lessiter Media
In a previous edition of Marketing Minute, I covered Image Optimization and how it impacts your SEO efforts. I wanted to take our image optimization conversation a step further today and delve into how it impacts your page load time and, subsequently, site speed.
Website performance hinges on a multitude of technical factors and, of those, images are often a culprit in performance issues. Yet, this is one of the lowest hanging fruit you can tackle to get your site performing more optimally. Put simply, optimized site speed and page load times retains users, improves domain authority and drives engagement.
Below are 5 easy steps you can implement now to get your site performance back on track.