Category Archives: Marketing Minute

7 Amazingly Effective Lead Nurturing Tactics

7 Amazingly Effective Lead Nurturing Tactics
By Dallas ZiebellMarketing Manager, Lessiter Mediadziebell@lessitermedia.com262-782-2412 With temperatures here in the Midwest steadily falling, I recently found myself searching for a replacement to my winter jacket that has served me well for nearly a decade. To the Internet I went and down the rabbit hole I fell, scouring different online retailer sites, signing up for various email…
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4 Print Marketing Materials That Will Increase Your Sales

4 Print Marketing Materials That Will Increase Your Sales
By Bree Greenawalt, breeg@lesspub.comSr. Manager of Data & Events, Lessiter Media If you're an avid Marketing Minute reader, you know we're big believers in print advertising. In past editions, we've outlined 5 reasons to rethink print, shared tips for reducing print costs without minimizing your critical print presence, and even offered advice for capturing print-worthy photos with your smartphone. While…
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10 Techniques for Relationship Selling

10 Techniques for Relationship Selling
By Joanne VolkertMarketing Manager, Lessiter Mediajvolkert@lessitermedia.com262-782-2412 Word of mouth is a successful form of selling because it relies on established relationships between individuals. Those established relationships have a level trust already built. So how can you build trust with a new customer? Consider “relationship selling.” Relationship selling is one way to set your sales pitch…
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Apple MPP: The Nail in the Open Rate Coffin

Apple MPP: The Nail in the Open Rate Coffin
By Alison Green, agreen@lessitermedia.comEmail Specialist, Lessiter Media If you don’t spend most of your time in the world of email, your first question is likely, “What is Apple MPP?” To give a short answer, it is the new privacy protection features wrapped into Apple’s software update that was released in the Fall of 2021. Once…
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