Category Archives: Marketing Minute

8 Tips to Create a Successful Podcast

By Joseph Kuenzle, jkuenzle@lessitermedia.com Audio Visual Manager, Lessiter Media Whether you currently produce one, have a favorite you listen to regularly, or you've heard of it but are not entirely sure what it is, a podcast can and should become an integral part of your marketing repertoire. Let's start at the beginning. For those not…
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6 Ways to Make Billing Statements a Marketing Tool

By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media Who remembers the Schoolhouse Rock song, “I’m Just a Bill?” “I’m just a bill. Yes, I’m only a bill. And I’m sitting here on Capitol Hill.” Ok, that’s not exactly the type of bill I’m talking about in this week’s Marketing Minute edition. And I’m here to make…
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Marketing to Generation Z

By Emily Fox, efox@lessitermedia.comDigital Content Specialist, Lessiter Media For years, businesses have been focused on millenials and their marked differences from previous generations. But now, a new generation is beginning to come of age: Generation Z. Generation Z are the age group born between 1997 and 2015, and are currently between the ages of 6 and…
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Backlinking Dos and Don’ts

By Michelle Drewek, mdrewek@lessitermedia.comContent Engagement Manager, Lessiter Media I'm going to cut to the chase: Backlinks are one of the most important SEO ranking factors that Google uses to determine the quality of your website content. What exactly do I mean by backlinks? Also known as "inbound links" or "external links," backlinks are links from third party…
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