Category Archives: Marketing Minute

By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Medi Understanding the customer is at the core of your business. You need to know who they are and what they want and need. The problem is, there are often glaring holes in our customer databases that leave us wondering who our customers really are. One great way to fill in your…

By Lewis Horn, lhorn@lessitermedia.comGraphic Designer, Lessiter Media We're all marketers in some capacity, and generally we all have a pretty good eye for design. But when it comes to communicating changes to our design teams, there can be a disconnect that causes confusion and delay. Constructive feedback makes for better design. From print to web to UX (user experience),…

By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media If I were to guess, I’d say your email signature might look something like this: Your Name Your Job Title Your Company Name youremail@company.com  |  (555) 555-5555 Maybe you have your company name hyperlinked to your website and perhaps you’ve even gone as far as to add social…

By Emily Fox, efox@lessitermedia.comDigital Content Specialist, Lessiter Media From Generation Z to baby boomers, email is the most preferred channel of brand communications across all demographics.* Although email is a promising method of direct marketing, chances are your subscriber will not open your email, much less read it and follow through on a call to action.…