Category Archives: Marketing Minute

By Patrick Sharpe, psharpe@lessitermedia.com VP of Audience Development, Lessiter Media In today’s rapidly evolving marketing world, most of us know one message, one time will not be effective. Marketing has become much more complicated and competitive for that to work. The Rule of 7 is one of the oldest principles in marketing, which says it takes an…

We’ve all come across a website where we’ve thought to ourselves, “this is not user-friendly.” In most cases, poor design and layout choices can be overlooked to get the information we need. But for those with disabilities, poor design and layouts can lead to a frustrating experience that prevents them from accessing the information they…

By Emily Fox, efox@lessitermedia.comDigital Content Specialist, Lessiter Media When it comes to using images on social media, marketing survey results show a clear increase in engagement when images are used in posts. Twitter marketing research revealed that on average, retweets are boosted 35% when photos are used, and videos 28%. Digital Marketing expert Jeff Bullas noted that on Facebook, posts…

By Michelle Drewek, mdrewek@lessitermedia.comContent Engagement Manager, Lessiter Media When we think of web optimization, we traditionally think in terms of written content and the best practices dictated to us by Google's algorithm. But search engine optimization (SEO) has evolved in recent years with the widespread adoption of voice assistants like Alexa, Siri and Google. In growing numbers, buyers…