By Dallas Ziebell
Marketing Manager, Lessiter Media
The leaves are still hanging on for dear life and hardly a flake of snow has fallen in most areas of the country, but believe it or not, the holiday season is right upon us.
While it may feel a little early to start marketing with a holiday message, according to TotalRetail.com, October 11 is the unofficial official start of the holiday shopping season and "marketing should start no later than mid-October, and by Nov. 1 brands should be significantly ramping up their marketing."
Email has long been a mainstay holiday marketing channel, but automated emails and SMS (text message) are becoming increasingly successful tactics for brands to reach and engage their customers. TotalRetail reports that brands sent 48% more SMS marketing messages during the first half of 2023 as compared to the same time period last year. And while 31% of all email orders in 2022 were generated from automated email messages, the figure has jumped to 47% during the first half of 2023.
To help you get a head start on your holiday campaigns and reach more customers through new ways, today we look at TotalRetail's 4 tips to prepare your email and SMS marketing for the long, drawn-out holiday shopping season.
P.S. Check out these past Marketing Minutes for more holiday, SMS and email marketing tips:
- 5 Tips To Help Win The Holiday Season
- The Essential Holiday Playbook
- Thanksgiving: More Than Black Friday Discounts
- Dos and Don'ts of Company Christmas Cards
- 8 Text Marketing Best Practices for Success
- Email Preview Text Best Practices
- 6 Practices to Create Irresistible CTAs