By Michelle Drewek
Digital Media Manager, Lessiter Media
In the ever-evolving landscape of digital marketing, it's easy to get caught up in the quest for complexity. But when it comes to sign-up forms for new customer acquisition, we've got a secret to share: less is more!
It's tempting to want to include "just one more" field as you are building out user sign-up forms, but it's that same "just one more" mentality that can fatigue potential customers into abandoning ship altogether, leaving you with no lead to nurture.
Take a look at some best practices we've outlined below that you can use to simplify and succeed with your customer acquisition forms.