Category Archives: Marketing Minute

By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Media About a year ago we shared some information on how to leverage word-of-mouth marketing as a way to help grow your business. The concept was generally pretty simple: use positive customer feedback as a promotional tool. Unfortunately, not all feedback is positive, and a negative review can spread like wildfire, crippling…

By Michelle Drewek, mdrewek@lessitermedia.comContent Engagement Manager, Lessiter Media Over 20% of all U.S. web searches happen on Google Images, with Google alone processing 3.5 billion web searches per day. By not optimizing web images, businesses risk not getting their content or products to rank well among that huge chunk of the search engine pie and also miss out on…

By Dallas Ziebell, dziebell@lessitermedia.com Marketing Manager, Lessiter Media If you ask an advertiser why they run print ads, you’ll get a variety of answers. Some do it to announce their latest or greatest product innovation. Some do it to ensure a well-rounded marketing strategy. And some even do it to celebrate a company milestone or achievement in…

By Jeremy McGovern, jmcgovern@lessitermedia.comExecutive Editor/Publisher, Lessiter Media From 1933-1944, United States President Franklin Roosevelt calmed a nation worried about economic recovery and warfare through his Fireside Chats. This radio series was particularly effective because the broadcasts allowed FDR to speak directly to millions of citizens, bypassing potential misrepresentation by the press corps. Hearing his voice addressing…