Category Archives: Marketing Minute

6 Email Metrics To Help Reach Marketing Goals and Make Business Decisions

6 Email Metrics To Help Reach Marketing Goals and Make Business Decisions
By Dallas ZiebellMarketing Manager, Lessiter Mediadziebell@lessitermedia.com262-782-2412 With Apple's mail privacy changes underminding open rates and Click Bots wreaking havoc on email click reports, two of the most important performance indicators that marketers have monitored for years are no longer the North Star metrics that we once relied upon on to measure our email marketing campaigns' effectiveness. But that's okay, because…
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Dos & Don’ts of Company Christmas Cards

Dos & Don’ts of Company Christmas Cards
By Joanne VolkertMarketing Manager, Lessiter Mediajvolkert@lessitermedia.com262-782-2412 Now is a good time to start thinking about mailing a business Christmas card. While they serve more as a thoughtful gesture, a Christmas card can benefit your company in many ways. Business Christmas cards: Don’t look like direct marketing which helps to build trust with your customers Strengthen…
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Attract More Email Opens with Engaging Preview Text

Attract More Email Opens with Engaging Preview Text
By Michelle Drewek, mdrewek@lessitermedia.comContent Engagement Manager, Lessiter Media Within crowded inboxes, subject lines are king in getting yourself noticed. But the subject line does not rule the email kingdom alone. Enter the king's hand: preview text. Your preview text, also known as the preheader, is the muted text, shaded gray, that appears immediately after the subject line. Depending…
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How to Make Slogans Work for You

How to Make Slogans Work for You
By Cassie Kopcha, ckopcha@lessitermedia.comDigital Media Intern, Lessiter Media Eat fresh. I’m Lovin’ It. We have the meats. No one outpizzas the hut. What do all of these phrases have in common? Besides making you hungry, these are some of the most recognizable fast food slogans. This is no accident, as each of these slogans were…
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