Category Archives: Marketing Minute

3 Tools To Track Your Marketing Campaigns

3 Tools To Track Your Marketing Campaigns
By Kayla WaukauMarketing Coordinator, Lessiter Mediakwaukau@lessitermedia.com As marketing professionals, we can get so wrapped up in the fun and excitement of developing creative campaigns like flash sales, holiday offers, and BOGO deals, that sometimes we don’t track and analyze the campaign’s overall effectiveness. If we aren’t collecting accurate data and analyzing the detailed results of…
Read More

How to Use Neuromarketing

How to Use Neuromarketing

Using emotion, desire, or popular demand can drive sales and customer retention. Here's a few easy ways to begin neuromarketing your product.

Read More

10 Design Tips for Non-Designers

10 Design Tips for Non-Designers
By Lewis Horn, lhorn@lessitermedia.comGraphic Designer, Lessiter Media Have you ever come across a promotional piece — whether it was an email, a flyer, a print ad, or something else — and thought to yourself, "that is not a very nice looking ad!" Maybe it's just the designer in me, but it seems to be becoming…
Read More

Put Your Customers First with These User Experience Strategies

Put Your Customers First with These User Experience Strategies
By Michelle Drewek, mdrewek@lessitermedia.comDigital Media Manager, Lessiter Media A great user experience is essential for any website to succeed, as it can help increase engagement, conversions, and ultimately, revenue. Your website should be treated with as much care as you would a showroom or storefront. Elements of website user experience include: navigation, mobile responsiveness, loading speed, visual design,…
Read More