Category Archives: Marketing Minute

When Should a Meeting be an Email

When Should a Meeting be an Email
By John A. Bennett, jbennett@lessitermedia.comDigital Media Director, Lessiter Media We’ve all been there: Sitting in a meeting which lacks focus, purpose, and relevance to our day-to-day workload. When you couple that with the weight of all the tasks that need to be accomplished in a given day, meetings can then become a real hindrance. So,…
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How the Pandemic Has Shaped Digital Media Trends

How the Pandemic Has Shaped Digital Media Trends
By Alison Green, agreen@lessitermedia.comEmail Specialist, Lessiter Media The end of 2021 marks 2 years since our lives were de-railed by the pandemic. What we once thought would be a 2-week inconvenience has now become our new way of life, attesting to humankind’s adaptability. Unsurprisingly, one of our only forms of connection during this era of…
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Optimize your Success with Video

Optimize your Success with Video
By Michelle Drewek, mdrewek@lessitermedia.comContent Engagement Manager, Lessiter Media With all the areas of your digital footprint to manage, you may find yourself asking the question: “Why should I care about optimizing our videos? Is the ROI really worth it?” Instead of riddling off several stats about the impact of video marketing (you can revisit our Marketing Minute…
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The Essential Holiday 2021 Playbook

The Essential Holiday 2021 Playbook
By Dallas ZiebellMarketing Manager, Lessiter Mediadziebell@lessitermedia.com262-782-2412 Deck the halls, spin the dreidel, stuff the cornucopia, slap the harness on Rudolph... the holidays are upon us and there's no turning back now! For some of us, the holidays are all about the familiar things that give us the warm fuzzies and embody this special time of…
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