Category Archives: Marketing Minute

5 Reasons to Utilize Short-Form Video

5 Reasons to Utilize Short-Form Video
By Olivia CoxMarketing Associate, Lessiter Mediaocox@lessitermedia.com262-782-2443 Short-form video content has become incredibly popular in recent years. Much of this can be attributed the rise of the social media app TikTok, created in 2016 (previously known as Musical.ly). The app’s popularity grew during the height of the COVID-19 pandemic as many had extra time on their…
Read More

Happy Birthday Oldest Remaining Social Media Platform

Happy Birthday Oldest Remaining Social Media Platform
By Dallas ZiebellMarketing Manager, Lessiter Mediadziebell@lessitermedia.com262-782-2412 Since the early 2000s, the social media industry has been a boomtown of constant growth and change. As people across the world continue to turn to social media to communicate with each other, get their news, and research and buy products, many tech companies have continuously tried to capitalize by launching their…
Read More

3 Tools To Track Your Marketing Campaigns

3 Tools To Track Your Marketing Campaigns
By Kayla WaukauMarketing Coordinator, Lessiter Mediakwaukau@lessitermedia.com As marketing professionals, we can get so wrapped up in the fun and excitement of developing creative campaigns like flash sales, holiday offers, and BOGO deals, that sometimes we don’t track and analyze the campaign’s overall effectiveness. If we aren’t collecting accurate data and analyzing the detailed results of…
Read More

How to Use Neuromarketing

How to Use Neuromarketing
By Connor Campbell, ccampbell@lessitermedia.comDigital Media Intern, Lessiter Media I bet that if I start describing sour Skittles or Sour Patch Kids, your mouth starts to water. Everyone has seen commercials from our favorite fast food restaurants showing fresh, salty fries or juicy, stacked burgers. When you’re hungry, you’re likely to remember that commercial you saw for…
Read More