By Dallas Ziebell
Marketing Manager, Lessiter Media
Since the early 2000s, the social media industry has been a boomtown of constant growth and change. As people across the world continue to turn to social media to communicate with each other, get their news, and research and buy products, many tech companies have continuously tried to capitalize by launching their own social platforms. But shifting interests, oversaturation and shorter attention spans have made it difficult for many platforms to build a sizable following and find the staying power they need to survive.
Blink too fast and you may have missed the social media platform "soup de jour" of its time: Vine, iTunes Ping, Friendster, FriendFeed, Open Diary, Ping, Orku, Eons, Yik Yak, Meerkat, DailyBooth, Google+, Google Wave and Google Buzz.
While these platforms and many more have been birthed and died over the last 20 years, one platform claims the title of the longest-running platform and celebrates its 20th birthday this month: LinkedIn.
We've touched on LinkedIn in past Marketing Minutes that explored the best social media platforms, highlighted engagement differences between social platforms, and shared tips for navigating social media guidelines, so today I thought it would be interesting to share an infographic from LinkedIn that traces the evolution of LinkedIn as a B2B marketing tool over the past two decades.
Are you finding success marketing yourself or your business on LinkedIn? Send over your comments, I'd love to hear about your experiences!
P.S. Pop Quiz: What's the second-oldest active social media platform that is younger than LinkedIn by only a few months? Click here for the answer.