Category Archives: Marketing Minute

10 Design Tips for Non-Designers

By Lewis Horn, lhorn@lessitermedia.comGraphic Designer, Lessiter Media Have you ever come across a promotional piece — whether it was an email, a flyer, a print ad, or something else — and thought to yourself, "that is not a very nice looking ad!" Maybe it's just the designer in me, but it seems to be becoming…

Put Your Customers First with These User Experience Strategies

By Michelle Drewek, mdrewek@lessitermedia.comDigital Media Manager, Lessiter Media A great user experience is essential for any website to succeed, as it can help increase engagement, conversions, and ultimately, revenue. Your website should be treated with as much care as you would a showroom or storefront. Elements of website user experience include: navigation, mobile responsiveness, loading speed, visual design,…

The 5 Best Marketing Tools To Use With Chat GPT

By Dallas ZiebellMarketing Manager, Lessiter Mediadziebell@lessitermedia.com262-782-2412 I'm sure by now you've heard all about the many ways that AI technologies like Chat GPT are predicted to transform the world around us. From food to finance to film, it's seems there's not a single industry that will be untouched, for better or worse. Marketing is one industry that is arguably in…

5 Reasons to Add Promotional Products to Your Marketing Plan

By Bree Greenawalt, breeg@lesspub.comSr. Manager of Data & Events, Lessiter Media Having wrapped up three industry-leading events this past January, and gearing up for two more events this coming August — the 9th Annual Dealership Minds Summit and 10th Annual National Strip-Tillage Conference — we spend a lot of time planning to make sure the event experience for our attendees…