About: Skylar Michels

Recent Posts by Skylar Michels

A/B Testing is More Than Just Subject Lines

A/B Testing is More Than Just Subject Lines
By Luke Weigel, lweigel@lessitermedia Marketing Manager, Lessiter Media When thinking about A/B testing, email subject lines undoubtedly come to mind – and for good reason. They are simple to setup and execute, and the data is easy to analyze. And while subject line testing combinations are virtually endless, there comes a time when every marketer feels…
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Liz Grady Receives 2018 Frank Lessiter Ag Media Scholarship

From the May 2018 Lessiter Link newsletter On April 26, Frank, Pam and Mike Lessiter attended the University of Wisconsin-Madison’s Life Sciences Communication (LSC) Student & Donor Reception for the presentation of the annual Frank Lessiter Ag Media Scholarship. Mike established the scholarship in 2013 to recognize company founder and chairman Frank Lessiter while also…
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GDPR is 1 Week Away … Are You Ready?

GDPR is 1 Week Away … Are You Ready?
By Michelle Drewek, mdrewek@lessitermedia.com Digital Media Manager, Lessiter Media If you have been on the Internet at all in recent months, chances are you have encountered 2018’s most popular 4 letters in the alphabet — GDPR. We are 1 week away from the May 25 effective start date of the latest data and privacy protection regulation. The…
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A Teachable Moment

From the Lessiter Lore column of the April 2018 Lessiter Link newsletter Frank and Pam operated Rural Builder and National Rural Builder from 1981-1989. It was during those early years that a young and able-bodied editor said the wrong thing to Frank on the Monday morning following trade show week. A statement that to our knowledge, has…
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